Riding the Wave
Tools, guides and lessons about marketing, UX, audiovisual & branding.
10 Tips For Boosting Business Marketing with Performance Online Marketing
Advertising is buying a slot to serve on a medium where a group of audiences gathers. When placing an ad in the newspaper, the advertiser
Introduction To Internet Analytics And KPIs – Trick Performance Indicators
Digital advertising and marketing is difficult without KPIs. Without KPIs, you are spending on marketing just because it feels good but not thinking about accomplishing
8 Essential Skills people working on Digital Marketing should know in 2021
If we can learn anything from 2020, we must sharpen our marketing skills and put on multiple business hats to adapt faster to the new economy we
How to Build a Website that Works on Any Screen: A blog about responsive web design.
Google’s mobile-friendly update meant considerable adjustments to mobile search rankings and results as well as formally ushered in the mobile-first age. This change was not
The Difference between Logo and Identity
The word logo itself comes from ancient Greek, namely Logos, which means mind, mind, word, intellect, and speech. The word logo is taken from the
How to build strong brands aligned with a marketing strategy (updated 2020)
The reproduction cost of your products could also be easy to calculate, but your consumers’ perceptions are what really determine the worth your brand and
Biggest rebranding made for Brands in the last year
2019 is regarded as a big year for companies looking to give their brands a fresh new look. From Warner Bros. to Staples a number
Wherever your business is heading, proper brand identity will drive it faster
When you embark on the journey of creating a business, whether it is a small retail shop or a company aiming to secure a placed
10 rules for designing a new logo that any company should ask for
If you are in the initial stages of constructing a successful brand, you might not be aware of the level of importance a logo holds
What is a Design System and why should you have one?
If you are planning to expand your scope and enter a larger market with more products and services one of the needs for achieving that
How companies should reinvent themselves to overcome the COVID-19 situation
The recent coronavirus crisis has shaken businesses to their very cores around the world. The world is now in a recovery phase, recovering from the
ADA Compliant Branding and why is so important
The Department of Justice released the Americans with Disabilities Act (ADA) Standards for Accessible Design in September of 2010. The purpose of these standards is
Color Selection for new Branding Purposes
The brands you see every day have a whole range of different theme colors in them and those colors are not assigned to them just
4 tips for great typography for a new logo
Typography is the science and art of arranging the letters in a typed text in a way that is easy to read, legible, and appealing.
Responsive Typography
Everything in this entire universe is going through a state of constant change. The fastest changing one is the realm of the internet. Not very
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