Everything in this entire universe is going through a state of constant change. The fastest changing one is the realm of the internet. Not very long ago, you needed to have a desktop computer with a wired connection to use the internet but now an average 300 bucks smartphone has more connectivity and capability than the most powerful domestic computers of the 90s and early 2000s.
With the type of devices connecting to the internet going through a drastic change, the websites that make up the internet need to adapt too. Normally, while designing a webpage the developers used to define the column width of the text and the rest of the content on the page had to comply with it. As now the sizes, resolutions, and aspect ratios of screens accessing the internet are immensely diversified the one-size-fits-all approach can no longer work.
One obvious solution for this can be developing different versions of the same page for the screens going to use it, but it is not quite possible or is highly inefficient at least. The most effective solution to this problem is using responsive typography. This usually has two main approaches:
1. Adaptive Layouts
In this approach, a range of different column widths are designed for a page and the one closest in dimensions to the device being used to access it is displayed. This is a bit orthodox solution to the problem but is fairly reliable and seldom runs into errors.
2. Liquid Layouts
Liquid layouts follow a better approach to solve the same issue. In it, the text is free to adjust and adjusts automatically to the type of screen it is being viewed on. On paper, it is the best solution, but it is prone to a lot of bugs.
Why You Should Have Responsive Typography on Your Website?
As of 2019, 3,986 million people use the internet via mobile devices. 90% of the search queries received by Google originate from mobile devices. It means that the old-school approach won’t work as 80% of the website visitors leave the page when it is not correctly functioning on their device.
It means you’ll lose a lot of your traffic if you do not have a website optimized to work on all devices. Responsive typography makes it comfortable for visitors to access a website and that automatically means more satisfied visitors.
Responsive typography also makes it easier for the developer to design a website as they do not have to design it for a number of screen sizes and resolutions. Shifting to responsive typography might be costly at the start but it will pay you off in the longer run.
Internet is evolving at an incredible pace and you need to keep up with it if you want to have a successful presence on the internet. Responsive typography makes it easier for all the visitors to your website to use it and have a great experience, improving your overall search results performance. Not having it can lead to a considerable decrease in the traffic you have on your website as your competitors are already using it.