If you are in the initial stages of constructing a successful brand, you might not be aware of the level of importance a logo holds in branding. It is, without a doubt, the single most powerful aspect of branding, and the first experience your customer/client will have with your company, leaving a huge impact on them. Logo designing can, obviously, not be described in a single blog post but here are the top 10 things you need to take into consideration while designing a logo for your brand.
Make it compliant with your business
First and foremost, your logo is supposed to represent your business. It is the personification of your brand and needs to convey everything that your business believes in. Design (or get designed) your logo in a way that it conveys precisely what and who you are as a business and as a brand.
The Simpler the better
From Apple to Instagram and From Google to Tesla all the famous and highly successful brands have simple and minimalistic logos. Do not try to over-complicate things. Keep it simple and to the point.
Your logo should have such a size that if it contains any text that is easily readable, and it doesn’t appear to be out of proportions in any case. Design a logo with a size that is not too big and not too small.
Colors have Impact
More than all other aspects of your logo, the color has a far-reaching impact that cannot be overstated. Be sure to pick a color that is in line with your business.
Don’t try to copy and modify a logo. Take inspiration from the great and successful logos but make something of your own.
Make it Stick
Not like physically sticky, get yourself a logo that remains in the memory of the viewer once they look at it.
Typography is underrated
Color, size, shape all is important and so is typography. Carefully select the fonts with the point weight that is in line with your business and make sure that you are not too much on one side or the other. Choose the typographic aspects that match the logo and your business.
Nature sides with symmetry
We are hardwired to be attracted to the things that are symmetrical. Make sure your logo is symmetrical and is not of an odd irregular shape.
Don’t go with the trend of the time. A logo is something you’ll be using for decades. Make sure that you have one that is trendy and timeless at the same time.
Don’t be rigid
One logo won’t fit all your needs. It will go on things from a 10 ft. billboard to a 3-inch business card. You need to design your logo in a way that it looks great on everything from t-shirts to complimentary mugs you gift the participants of a seminar.
The bottom line
Your logo is something your brans are constructed around. It needs to be as good as you want to see your brand in a decade. Logo design is a very complicated mixture of art and science and a lot of hard work goes into designing one. While the full guidelines on designing a logo make the subject of a book or maybe a number of books, the main rules that we think are imperative in designing a logo are covered in this text to give you a starting point of what you need to have in your logo at any cost.