After more than 30 years in the market, the leading brand of cookies in Central America needed to renew itself.
Chiky needed to reconnect with the tastes of the target and align itself with its new narrative: spontaneous expressions without so much return.
Brochures & Collateral
Point of Purchase Materials
Being such an emblematic and traditional brand, emblematic elements that were part of its architecture were respected and that allowed to activate the memory traces in the target so that they could recognize it despite the fact that the logo and packaging were renewed.
Working from scratch, we started by working with selected top fans to immerse ourselves into their reality. We researched their media exposition, their music, tastes and digital consumption, to further understand their influences. Only then, we started crafting initial moodboards and pre-validated them with the audience.
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