Being the only natural sugar alternative on the market, natuvia decided to work with The Wave for a brand new image that could relate to their audience.
Keeping a balance in life is Natuvia’s goal, as it is a 100% natural alternative for sweetening and cooking. It uses sweeteners through two plants: Stevia leaf and sugar cane.
Natuvia believes we can all reshape our lives, and that’s why keeping the same essence, we have redesigned the brand with a modern and fresher look. This change has helped the brand to be more visible and have more positioning on the market shelf.
After some iterations, lots of research and mutual collaboration, The Wave came up with a fresh natural branding that enlightens consumers about the product benefits, even before trying it.
San Roque Craft Brewery
Brochures & Collateral
Point of Purchase Materials
Being such an emblematic and traditional brand, emblematic elements that were part of its architecture were respected and that allowed to activate the memory traces in the target so that they could recognize it despite the fact that the logo and packaging were renewed.
We research about organic components, how our main target are used to frequent content and we started creating moodboards and test them with our audience.
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