Pitalia is a Costa Rican brand from the Pital area of San Carlos located in the north of the country.

They are dedicated to the cultivation of pineapple and other agricultural products.

ICT – Costa Rican Tourism Board



Content Strategy

The Challenge

Our challenge was mainly to include the conceptualization of a name that would identify the essence and the creation of a solid graphic identity, capable of communicating that personality. The main icon is the P, synthesizing the different elements that make up the brand.

What our client says

“The Wave understands and honors the nuance of our brand. They are strategic partners who always deliver. I count on them to do whatever it takes to help us win.”

Gergio Giapezza: Pitalia

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