Advertising is buying a slot to serve on a medium where a group of audiences gathers. When placing an ad in the newspaper, the advertiser will buy a space to appear on a particular schedule and pay upfront so that other advertisers do not use it. But there will be no warranties of consumers looking at the ad itself. In performance marketing, advertisers pay only every time a conversion occurs. With this, any cost incurred by the advertiser will not be wasted. Another most significant benefit is that all activities are traceable and measurable, starting from the number of people who saw, clicked, and even the number of sales obtained through certain advertisements. A performance marketer’s job is to measure success and then make the right decisions and optimizations based on that data. Then how to use this performance marketing to make a successful campaign?
Set the goal
The first important thing in doing the strategy is always setting goals. Remember that every project should have a clear plan so your marketer will know and make the proper timeline for their campaign.
Make your audience revisit your site.
If you have set your ad campaigns, make sure that your audience will go back to your site after visiting. You can design creative ads for what is known as retargeting, basically showing different ads for audiences that previously showed interest in your services.
Get your landing page ready.
If you have campaigns running and want to make your audience revisit your site, you have to get your landing page ready. Make more content and help your audience explore more about your site, stay a longer time, thus lowering the bounce rate and helping them find use of your knowledge.
Get your frequency right.
Don’t show the same ads for too much time, as your audience gets used and stops clicking. Have multiple designs and campaigns ready for implementation.
Social management software could be the key.
If you want to increase effectiveness, choose the best social management software to monitor your campaign from social media platforms to determine better ads for different campaigns.
Don’t focus only on Facebook.
Many companies are too focused on Facebook without realizing it is no longer relevant for younger audiences. Try to learn from other social media platforms to enrich your audience data.
Update your queries research.
Always choose the right keywords for your campaign, update your queries and never stop experimenting with multiple banners and campaigns.
Make the most helpful content.
Content marketing is still king. Creative content could lead to one memorable campaign that your audience will always get your brand value. Help your users with their needs.
Constantly update images while using unique photos.
Prefer unique custom photos over stock images website, increasing your chances of reaching new audiences.
Finally, video ads can be pretty valuable, used on multiple platforms, and have increased ROI. There are more chances to convert users from video ads than static ones.