ICT
“We are Tourism, we are Costa Rica, we are ICT”
Based on this premise, we proudly develop the new graphic identity of the Costa Rican Tourist Board, presenting an image of our country based on 3 standards: Dynamism – Multisensoriality – a Complete Country.
Client
ICT – Costa Rican Tourism Board
Year
2017
Services
Branding
Audio Branding
Content Strategy
Design
Photography
Video Production
Digital Ads
Print/OOH Advertising
Brochures & Collateral
Trade Show & Event Materials
Presentations
Point of Purchase Materials
A graphic synthesis of different thematic axes of our country integrates and shapes the letter C, the main figure of the new logo and a letter that represents our flagship product: Costa Rica.
We developed a visual system composed of representative icons of the different thematic axes of the country, these can live separately but at the same time together.
This ability to shed in a system of icons gives the institution versatility, dynamism, its own language, and closeness, expressing in this way the visual and sensory wealth of the country through bright colors and a variety of formats and familiar figures for different audiences.
We are extremely proud and satisfied with the outcomes of this project. This was a challenging job and The Wave surpassed our expectations. Highly professional, highly recommended.
Rafael Quesada: ICT
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