chiky
After more than 30 years in the market, the leading brand of cookies in Central America needed to renew itself.
Chiky needed to reconnect with the tastes of the target and align itself with its new narrative: spontaneous expressions without so much return.
Client
Galletas Pozuelo
Year
2016-2017
Services
Branding
Content Strategy
Design
Photography
Video Production
Brand Awareness
Digital Ads
Print/OOH Advertising
Brochures & Collateral
Point of Purchase Materials
Sales Promotions
Being such an emblematic and traditional brand, emblematic elements that were part of its architecture were respected and that allowed to activate the memory traces in the target so that they could recognize it despite the fact that the logo and packaging were renewed.
Working from scratch, we started by working with selected top fans to immerse ourselves into their reality. We researched their media exposition, their music, tastes and digital consumption, to further understand their influences. Only then, we started crafting initial moodboards and pre-validated them with the audience.
01
Planning And Strategy
02
Moodboards + Design
03
Concept To Reality
Have a project in mind?
