Huge advancements in voice-enabled user interfaces are changing the whole scenario of how people interact with the digital realm. We are, without any doubt, living in a Voice-First era and now is the perfect time to pay attention to the wider and unbelievably powerful new frontier that voice is an integral part of Audio Branding. We strongly believe this is the most appropriate time when you need to integrate all sound-activated systems into your audio branding, the sonic picture of your business.
The level of interest people are showing in audio branding, also known as sonic branding, has spiked recently. In fact, this new communication tool is still untapped, highly effective and a must-have for the modern brand to connect to their customer base on a deeper level. It is pretty amazing to see that sonic branding has only got so much attention just now when the concept itself is not a novel one. Sonic branding makes the interaction of a customer with a brand richer, uniquely identifiable, instantly recognized, and simply feel better.
Audio Branding and Voice Activated Systems
There are an estimated 200 million smart speakers and virtual assistants in the use of the American public right now. With the increased use of voice-activated technology, the informational searches from these platforms have also grown considerably. It necessarily means that branding has to transcend into the audio realm if brands want to keep up with the pace of technology.
With the consumers increasingly adopting voice, brands don’t plan to be left behind but for the majority of the brands and their marketing partners, this realm of sounds is uncharted territory with few people knowing exactly how to leverage this new opportunity. But, one thing is for sure, just like a mere name is not sufficient to have a noticeable presence in the visual word, only voice will not be enough to compete in the sonic territory and brands do have to think out of the box.
Consumers interact with the main voice assistants using dedicated activation words or phrases like Hey Siri, Hey Google, Alexa, or Cortana. These voice assistant service providers are now telling brands to adopt their default voice and accents across these platforms. This is just like the New York Times or The Vogue telling brands to post their ads using the same photographer and the same words. There’d be no way to distinguish and this is where you need the services of an experienced sonic branding partner to make your brand stand apart even if it is essentially the same as your competitors.
We have a team of dedicated and experienced sound directors, composers and digital animators and have been working in the realm of branding and marketing for some 15 years now. We will make a difference for you. We can help you integrate your brand with the leading voice assistant platforms in such a way as distinguishes you from the rest of the world even though it is within the limits set by the voice assistant platforms.
