What is a Design System and why should you have one?
If you are planning to expand your scope and enter a larger market with more products and services one of the needs for achieving that goal is having a design system. It is something that seamlessly integrates all your products, apps, webpages, and other content to be on the same page. Let’s have a detailed […]
How companies should reinvent themselves to overcome the COVID-19 situation
The recent coronavirus crisis has shaken businesses to their very cores around the world. The world is now in a recovery phase, recovering from the damage dealt by the pandemic and it is the time for businesses to reinvent themselves if they want to survive and remain in the game. Here are some things that […]
ADA Compliant Branding and why is so important
The Department of Justice released the Americans with Disabilities Act (ADA) Standards for Accessible Design in September of 2010. The purpose of these standards is to make all electronic and information technology accessible to people having disabilities. This imperatively implies that all the branding carried out by businesses, especially those operating over the realm of […]
Color Selection for new Branding Purposes
The brands you see every day have a whole range of different theme colors in them and those colors are not assigned to them just because they look pretty or seem cool. A lot of well-thought-of planning and art go into giving brands their colors. These colors need to be compliant with the motto of […]
4 tips for great typography for a new logo
Typography is the science and art of arranging the letters in a typed text in a way that is easy to read, legible, and appealing. Arranging typed text includes the selection of typefaces, point size, line-spacing, line lengths, and the distance between consecutive letters. Selecting the typography for a logo consists of accurately selecting all […]
Responsive Typography
Everything in this entire universe is going through a state of constant change. The fastest changing one is the realm of the internet. Not very long ago, you needed to have a desktop computer with a wired connection to use the internet but now an average 300 bucks smartphone has more connectivity and capability than […]
The Art of Hand Lettering and How to learn it
Over the course of the last few years, hand lettering has become extremely popular. The popularity surge in this field was a rather big one and people have shown a lot of interest in not only seeing but also learning it. Even though it is a hot topic these days and a lot of people […]
Why branding is important for your e-commerce set up?
One of the most important things needed to make a business successful in establishing and maintaining a strong brand name and image. People don’t just buy what you are selling, people buy the concept, the inspiration behind it and to be a successful business it is important to build up that image if you need […]
When to Hire a Nearshore Animation Company
Not all the work a company needs to do to operate smoothly can be done in-house. There are different things that need to be outsourced in order to get optimal results. When you are going to outsource work, you can either hand it over to other states in your country or abroad. One of the […]
When is time to hire professional services for a new branding
Without dispute, the most important asset a company can have is their brand. Brands attract customers, create customer loyalty and are the face of a company. Once a brand is established and has earned a good name, it can produce more profit for its company than anything else. Take the example of Apple, an iPhone […]